I often refer to old corset advertisements for information on shape or fit of a corset. I am currently writing an article on the ‘Athletic Corset’ so thought I would share some designed by The Ferris Bros Company (established in 1878) for their Athletic and Bicycle corset waist styles.
As physical exercise became more popular amongst woman in the 1890’s, corsets were adapted to allow the wearer freedom of movement and ‘promote healthy respiration’.
“THE PERFECT POISE of the woman who wears a Ferris waist is easily distinguishable. She rides with easy grace because every motion, every muscle is absolutely free. She rides without Fatigue because she enjoys perfect respiration.
FERRIS BICYCLE CORSET WAIST is constructed with elastic sides which yield to every motion of the wearer. The hips are short and pliable, the bust is made to give support without restriction. Every woman who rides a wheel or a horse, who plays tennis or golf should wear a Ferris Waist. They are shown in all their beauty in the Ferris Living Models. Sent Free.”
1897- FERRIS GOOD SENSE CORSET WAIST FOR BICYCLE WEAR
“FOR BICYCLE WEAR- For the tennis court of gymnasium, every woman should wear a Ferris Waist. Formed on hygienic principles yielding to every motion of the body, permitting full expansion of the lungs, at the same time giving the body healthful and graceful support. Style No. 296 is made with stiff bust, elastic sides and hose support attachment, expressly for bicycle wear and athletic exercise.
FERRIS GOOD SENSE CORSET WAIST is made high and low bust, long and short waist to suit all figures. always superior in quality and workmanship. Children’s 25 cents to 50 cents. Misses’ 50 cents to $1.00. Ladies $1.00 to $2.00. For Sale by all retailers.”
1902- FERRIS ATHLETIC CORSET WAIST
“FERRIS ATHLETIC CORSET WAIST is especially designed for women who enjoy outdoor sports. Faultless in outline, it meets every requirement of fashionable dress and yet there is neither restraint nor pressure. Elastic bands at the sides yield to every breath and movement: Comfortable shoulder straps support the bust in any position and keep the shoulders from drooping.
FERRIS ATHLETIC WAIST is the most healthful, restful, graceful, garment a woman ever wore.”
1908- FERRIS ATHLETIC WAIST- ADVERT PUBLISHED IN GOOD HOUSEKEEPING
“ACTIVE WOMEN- Body-activity requires limb-freedom, breathing room and growing room. Hence the FERRIS ATHLETIC WAIST is a perfect garment for active women. Without binding or constricting it gently yet firmly supports and molds the body, permitting exercise and unusual freedom of movement”
1903- FERRIS GOOD SENSE ATHLETIC WAIST
“THE OUTLINE OF HEALTH- There is an old fashioned notion that an athletic waist is ugly. this perhaps is the reason so many woman still
embrace the torture of health destroying corsets. they do not know the principles of the FERRIS GOOD SENSE ATHLETIC WAIST
The above illustration is a photographic reproduction. note the lines of beauty. see the elastic expansion on the side that allows the waist to breathe when you do, that permits you to turn and bend and swing with perfect ease an grace”
1901- FERRIS CORSET GOOD SENSE ATHLETIC WAIST
EXERCISE FOR WOMEN often does more harm than good because of a rigid corset. Ferris good sense athletic waist is especially designed for women who enjoy healthful excercise. Faultless in outline it meets every demand of health and comfort, every demand of fashionable dress.
is joined at the waist with elastic bands which yield to every breathe and movement. shoulder straps keep the figure erect and promote healthful respiration.
An indispensable garment for the woman who rides a wheel, plays golf or tennis, rows a boat or climbs a mountain
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