vintage advert

(1900-1910) CORSET ADVERTISEMENT: ROYAL WORCESTER & BON TON CORSETS

 

Corset adverts are a great visual source for understanding the corset silhouette and individual panel shapes that are often hard to determine in garment photographs.

The Royal Worcester Corset company of  Worcester Massachusetts was established in 1861 by David Hale Fanning and flourished until his death in 1957. The company were makers of the famous Bon Ton, Royal Worcester and Adjusto corsets understanding that women required different styles depending on body frame.

The following adverts and illustrations are for the Bon Ton range.

IMG_6677

“BON TON corsets are the truest expression of every corset virtue- the highest achievement in the art of modern corsetry. Every wearer of the BON TON corset is the proud possessor of a wealth of style, health, comfort and symmetry.”

63a6dd71e3b207aafb9a706e9c36c271

IMG_6678

“THE PRINCESS HIP: Assures correct fit in gowning giving also grace and comfort 

DOWAGER Style 600: The only corset made that will properly reduce stout figures to correct proportions”

740fee89b9d6ff719aeb717ba5266973

IMG_6675

Further Information

D.H Fanning corset patent No 208517 date 1878 here.

D. H Fanning corset patent No USRE8663 Date 1879  here.

Advertisements